Marketing Communication

This is a page for us to draft ideas of a year round communication. It is suggested to communicate to our sfders from mailing lists and through our website on a regular basis.

• Bi-monthly from November to April (3 times in 6 months)
• Monthly in May, June, July and October
• Bi-weekly during the month before and after SFD

Unplanned messages and ideas yet

• Publication of the registration under FOSS license

To which audiences

To make our communication effective, we must have an idea of our different audiences.

1. The FOSS advocates (both single personalities and groups): they know what FOSS is and they need to know about SFD, how to register, how to create a team. They also need to how to organise an effective event, how to communicate it well, how to reach out.

2. PPl that wants to know more about FOSS: they are looking for information about both FOSS and SFD. They need to know how to participate/join a SFD event

3. F/OSS-based organisations and private companies: they are interested in SFD as another way to brand themselves and extend their advocating effort.

Communication Channels

• SFD websites
• Blogs
• Mailing lists - all FOSS related mailing lists
• Social networks
• FOSS Conferences
• Community sites (banners / articles)
• News sites (banners / articles)
• Magazines / Newspapers
• Word of mouth
• Others

Communication ideas

• Oct - Nov:
  • "SFD Competition is on" with prizes announcement (Oct)

  • Post event survey for sfd team leaders (Oct)

  • Post event survey for sfd users / visitors / public

• Dec - Jan:
  • SFD Competition winners announcement
• Feb - Mar:

  • Announce the report of survey for sfd team leaders (optional) and sfd users / visitors / public (Feb)

  • Promote Document Freedom Day event (Mar)
• Apr - May:
  • SFD Registration is on: register your team now to get goodies before the deadline (call for action)
  • SFD Countdown campaign - place this countdown in your blogs / sites now~
• Jun - Jul:
  • SFD goodies sent out
  • If you still haven't registered your team, go register now for sfders to find your event (call for action)
• Aug - Sep:
  • Days before the SFD day:
    • Promote SFD the date and continue to invite people to organize and join SFD
    • Announce a bi-weekly count on the number of team registration
  • Right after the SFD day:
    • Remind them to tag their blog posts, pictures, videos, and other materials to #softwarefreedomday
    • Encourage SFD speakers to upload their generic SFD presentations to contribute to the SFD wiki resources pages