= Marketing Communication =

This is a page for us to draft ideas of a year round communication. It is suggested to communicate to our sfders from mailing lists and through our website on a regular basis. 

 * Bi-monthly from November to April (3 times in 6 months) 
 * Monthly in May, June, July and October
 * Bi-weekly during the month before and after SFD


== Unplanned messages and ideas yet ==
 * Publication of the registration under FOSS license

== To which audiences ==
To make our communication effective, we must have an idea of our different audiences.

 1. '''The FOSS advocates (both single personalities and groups)''': they know what FOSS is and they need to know about SFD, how to register, how to create a team. They also need to how to organise an effective event, how to communicate it well, how to reach out.
 1. '''PPl that wants to know more about FOSS''': they are looking for information about both FOSS and SFD. They need to know how to participate/join a SFD event
 1. '''F/OSS-based organisations and private companies''': they are interested in SFD as another way to brand themselves and extend their advocating effort.

== Communication Channels ==

    * SFD websites
    * Blogs
    * Mailing lists - all FOSS related mailing lists
    * Social networks
    * FOSS Conferences
    * Community sites (banners / articles)
    * News sites (banners / articles)
    * Magazines / Newspapers
    * Word of mouth
    * Others



== Communication ideas ==

 * Oct - Nov: 
     * "SFD Competition is on" with prizes announcement (Oct)
     * Post event '''survey''' for sfd team leaders (Oct)
     * Post event '''survey''' for sfd users / visitors / public 
 * Dec - Jan: 
     * SFD Competition winners announcement
 * Feb - Mar: 
     * Announce the report of '''survey'''  for sfd team leaders (optional) and sfd users / visitors / public (Feb)
     * Promote Document Freedom Day event (Mar)
 * Apr - May: 
     * SFD Registration is on: register your team now to get goodies before the deadline (call for action) 
     * SFD Countdown campaign - place this countdown in your blogs / sites now~
 * Jun - Jul: 
     * SFD goodies sent out
     * If you still haven't registered your team, go register now for sfders to find your event (call for action)
 * Aug - Sep: 
     * Days before the SFD day: 
         * Promote SFD the date and continue to invite people to organize and join SFD
         * Announce a bi-weekly count on the number of team registration
     * Right after the SFD day: 
         * Remind them to tag their blog posts, pictures, videos, and other materials to #softwarefreedomday
         * Encourage SFD speakers to upload their generic SFD presentations to contribute to the SFD wiki resources pages